Website + SEO Case Study

Enzo's Cleaning: 117,012 Google impressions in 12 months

Enzo's Cleaning is the Esposito family's pressure washing equipment, service and fleet preservation business in Sandusky, Ohio. We designed, built and manage their website and publish the guides and product content that bring new equipment buyers in from Google.

117,012

Google impressions in 12 months

Pressure washing equipment, service & fleet wash systems · Sandusky, Ohio

What we did

  • Designed and built the website around their equipment lines, services and wash bay systems
  • Hosting, updates and ongoing management
  • Product, service and how-to guide pages written around real equipment searches
  • Monthly Google Search Console tracking and reporting

Month by month

Google impressions per month, November 2025 – October 2026.

Nov5.1k
Dec6.9k
Jan9.3k
Feb8.8k
Mar9.4k
Apr8.0k
May9.6k
Jun11.8k
Jul9.3k
Aug14.5k
Sep16.4kpeak
Oct4.7kpartial month, through Oct 10

Source: Google Search Console. Data through October 10, 2026.

Period over period

Last 3 months

Jul 11 – Oct 10, 2026 vs Apr 11 – Jul 10, 2026

Clicks
433+9%
Impressions
42,009+42%
Avg. position
23.5
Avg. CTR
1.0%

Last 6 months

Apr 11 – Oct 10, 2026 vs Oct 11, 2025 – Apr 10, 2026

Clicks
830
Impressions
71,606+58%
Avg. position
23.3up 1.3 spots
Avg. CTR
1.2%

Last 12 months

Oct 11, 2025 – Oct 10, 2026 (totals)

Clicks
2,051
Impressions
117,012
Avg. position
23.8
Avg. CTR
1.8%

Reading these honestly: Search Console keeps about 16 months of history and this property starts in June 2025, so there is no earlier full year to compare the 12-month totals against. Impressions grew faster than clicks because the site now appears for many more searches, often on page two or three — visibility expands first, and clicks follow as rankings climb.

The searches bringing people in

Last 3 months compared with the 3 months before.

Search queryClicksImpr.PositionTrend
drive over undercarriage washer105,3655.8Up 3 spots (was 8.8)
pressure washer repair11,81146.8Impressions nearly 3× (was 659)
undercarriage wash system128420.8New this quarter
hotsy 1260ss1169.9New, already page 1
enzos cleaning solutions (brand)34611.0Owns its brand name at #1

The pages doing the work

Top pages on enzoscleaning.com over the last 3 months.

PageClicksImpressions
Homepage2103,263
The Neutralizer undercarriage sprayer677,410
Pressure washing detergents15925
Commercial pressure washers11480
Tower brushes for wash bay design11477
Pressure washer service & repair1011,468
Truck & bus wash detergents8459
Blog: undercarriage wash system guide8369
Blog: automatic drive-through wash system guide8129

New customers find them through equipment searches

Brand searches are already at position 1.0. The growth comes from people who have never heard of Enzo’s: "drive over undercarriage washer" now sits at position 5.8 with 5,365 impressions a quarter, and "pressure washer repair" impressions nearly tripled in one quarter.

The next wave is already visible

The pressure washer service & repair page appeared in 11,468 searches last quarter while ranking around page five. Every position it gains turns more of those impressions into calls — the same path the undercarriage washer query took before it reached position 5.8.

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Figures from Enzo's Cleaning’s Google Search Console property, data through October 10, 2026. “Position” is the average Google ranking across all searches — lower is better.